Joe Kenn Clinic | Blueprints for Strength: Athletic-Based Strength Training and High-Performance Program Design

One-Day Clinic with Joe Kenn (Leeds Beckett University, UK)

Join us for an exclusive, in-person one-day clinic with Joe Kenn, one of the most influential coaches in modern Strength and Conditioning. Taking place at Leeds Beckett University the day after the IUSCA Conference, this clinic is designed to provide coaches with clear, usable frameworks for building robust, athletic, and high-performing training systems.

About Joe Kenn

Joe Kenn is one of the most influential and widely respected strength and conditioning coaches in modern high-performance sport. Across a career spanning collegiate and professional football, he has held head S&C roles at major universities including the University of Louisville, Arizona State, Wake Forest, and the University of Utah, before spending nine seasons in the NFL with the Carolina Panthers, including their run to Super Bowl 50. He is widely recognised for developing the Tier System and authoring Blueprints for Strength, and is a highly decorated coach, honoured as both NSCA Collegiate Strength and Conditioning Coach of the Year and NSCA Professional Strength and Conditioning Coach of the Year, as well as NFL Strength and Conditioning Coach of the Year (peer-voted). Joe is also an IUSCA IQF Level 8 Master International Strength and Conditioning Practitioner (mISCP).

About the Clinic

This is a practical, coach-focused day that goes beyond theory. Joe will walk through how he approaches programme design across different environments, how to structure training weeks and cycles, and how to make real-world adjustments when time, resources, or athlete constraints change. Where appropriate, attendees will also have the option to be active participants during practical components.

What you’ll cover

Overview of Programme Design

• Principles and decision-making frameworks that underpin effective programme design

• Review and comparison of multiple training templates, including how and why to use each

Pre-Activity Preparation

• “This is Not a Warm Up”: a practical approach to preparation that connects directly to performance

• Lecture followed by applied practical work

Athletic-Based Strength Training: The Tier System

• Establishing an exercise pool: extensive vs intensive movement selections

• Practical adaptations when time is a factor (without losing the training effect)

• Using Prilepin’s Chart to guide loading and volume for foundational movements

• How Joe integrates velocity-based training (VBT) within specific training cycles

• Structuring training with “A and B weeks”: managing progression, variation, and exposure

Wrap-Up Q&A

• A final open Q&A to clarify concepts, troubleshoot real scenarios, and take ideas from principle to practice

Note: The session will not be limited to the outline above. Joe will expand based on the needs of the room and the practical questions coaches bring.

This clinic is ideal for Strength and Conditioning coaches, sport coaches, and performance practitioners who want repeatable systems, better programme logic, and practical frameworks they can implement immediately, whether working in universities, professional sport, private facilities, or tactical settings.

📌Leeds Beckett University 

📅Saturday 6th June (day after the IUSCA Conference) 

🎟️Tickets from £125 iusca.org/events

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About the IUSCA

Founded in 2019, The International Universities Strength and Conditioning Association (IUSCA) is a leading accreditation body and global collaborative of over 150 universities worldwide, dedicated to advancing the field of strength and conditioning (S&C). IUSCA's mission is to support and promote excellence in S&C education, research, and practice. Through various initiatives, including accreditation programs, the International Qualification Framework (IQF and IQF-IRC), educational resources, and professional development opportunities, IUSCA aims to enhance the quality and standards of S&C practitioners. By fostering a collaborative network of professionals, IUSCA contributes to the growth and development of the discipline, ensuring that practitioners are equipped with the knowledge and skills necessary to excel in their roles.