New Partnership: IUSCA x Athlete Now – Exclusive Benefits for Practitioners

We’re pleased to announce a new partnership between the International Universities Strength and Conditioning Association (IUSCA) and Athlete Now – a fast-growing platform connecting athletes with trusted, verified practitioners across all areas of performance support.

What is Athlete Now?

Launched in 2023, Athlete Now is an exclusive directory created by top names in elite sport, Holly Calvert (Professional Golfer), Nicole Booth (Sports Science Lecturer & S&C Coach), and Dr Steve Ingham (former GB Olympic Sports Scientist).

The platform is designed to give athletes instant access to qualified experts in areas like strength and conditioning, nutrition, therapy, psychology, and more.

With 300+ athletes already using the platform, and further backed by Dr Ingham’s Support Champions community of 400+ accredited professionals, Athlete Now is quickly becoming the go-to platform for credible athletic support.

What This Means for IUSCA Members

Through this partnership, we’re strengthening the bridge between athletic performance and practitioner development.

Together, we aim to:

✅ Champion evidence-based, high-quality practice

✅ Empower students and professionals to gain visibility and grow

✅ Provide accessible, verified pathways for athletes and practitioners to connect

IUSCA Member Discounts

We’re pleased to offer our members exclusive discounts to join Athlete Now:

🔹 30% off Foundation Membership – Use code IUSCA30

Perfect for students, early-career practitioners, and grassroots facilities

🔹 50% off Pro Membership – Use code IUSCA50

Ideal for elite coaches or facilities wanting maximum exposure and multiple practitioner listings

Why Join?

✔ Verified profile to showcase your skills and services

✔ Be discoverable by athletes at all levels – from grassroots to elite

✔ Build credibility as part of a trusted professional network

✔ Join a mission-aligned platform committed to raising standards across sport

Whether you're just starting your journey or leading high-performance teams, this is your chance to be found by athletes who need what you offer.

👉 Learn more and join today: https://theathletenow.com/